Back to Course Social Media Marketing 0% Complete 0/0 Steps Basics of Social Media Marketing 3 Topics Definition and Significance Distinction Between Organic and Paid Strategies Historical Overview of Social Media as a Marketing Tool Platform Selection Strategy 3 Topics Understanding Audience Demographics on Major Platforms Tailoring Content for Specific Platforms Types of Content: Text, Images, Video, and User-Generated Content Content Creation Techniques 3 Topics Storytelling for Engagement Tools and Apps for Creating Compelling Visuals and Videos Creating Buyer Personas Community Building 3 Topics Aligning Content with Business Goals Establishing a Brand Voice Encouraging User-Generated Content and Interactions Introduction to Social Media Ads 3 Topics Types of Ads Ad Targeting and Budgeting Monitoring Ad Performance Importance of Analytics in Social Media Marketing 3 Topics Key Metrics and KPIs Overview of Popular Analytics Tools Setting Up and Interpreting Reports Current Trends in Social Media Marketing 3 Topics Influencer Marketing, Ephemeral Content, and Interactive Features Staying Ahead of Algorithm Changes Artificial Intelligence in Social Media Quizzes Final Quiz Participants 13 aaron David Knight Sr TheRich Mom Jasmine Ledbetter jyaymwsaszzw Show more Social Media Marketing Platform Selection Strategy Lesson 2 of 7 In Progress ← Previous Platform Selection Strategy kbreganza February 1, 2024 Lesson Content 0% Complete 0/3 Steps Understanding Audience Demographics on Major Platforms Tailoring Content for Specific Platforms Types of Content: Text, Images, Video, and User-Generated Content